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Welcome to this detailed exploration of the IELTS speaking cue card topic, "Describe An Advertisement That You Don't Like." In this article, we provide model responses and potential follow-up questions to help you better understand and prepare for this topic. By practicing these examples and incorporating your own unique expressions during the discussion, you can improve your fluency and potentially achieve higher band scores in your IELTS examination.
What You Need to Describe:
One advertisement that I strongly dislike is the fairness cream advertisement. This particular ad promotes the idea that having fair skin equates to beauty and success, which I find problematic and misleading.
The advertisement is about a fairness cream that claims to lighten the skin tone within a few weeks. It typically features a young woman who is unhappy with her darker skin. After using the product, she becomes noticeably fairer and subsequently more confident and successful, implying that fair skin is the key to achieving personal and professional goals.
I first saw this advertisement a few years ago, but it continues to be broadcasted regularly on television and social media platforms.
I initially saw the ad on a popular television channel during prime time, and since then, I've encountered it multiple times on various social media platforms and streaming services.
After seeing the advertisement, I felt quite frustrated and disheartened. It perpetuates harmful stereotypes and societal pressures regarding skin color, suggesting that fair skin is superior to darker skin. This not only undermines the self-esteem of those with darker complexions but also promotes an unhealthy obsession with skin color. I believe advertisements should encourage self-acceptance and diversity rather than conforming to outdated and discriminatory beauty standards.
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An advertisement that I particularly dislike is the one promoting an energy drink. This ad presents misleading information about the benefits of the drink, often exaggerating its positive effects while downplaying potential health risks.
The advertisement is about an energy drink that claims to boost energy levels, enhance performance, and improve concentration. It typically features young, athletic individuals performing extreme sports or engaging in high-energy activities, implying that the drink is essential for achieving such feats.
I first saw this advertisement a few months ago. It has been frequently aired since then, particularly during sporting events and on various digital platforms.
I initially encountered the ad on television during a commercial break while watching a popular sports channel. Subsequently, I have seen it multiple times on social media, YouTube, and even on billboard advertisements in the city.
After seeing the advertisement, I felt quite concerned and annoyed. The ad glamorizes the consumption of energy drinks without adequately addressing the potential health risks associated with their high caffeine and sugar content. It gives the impression that consuming the drink is necessary to be energetic and successful, which is misleading and can encourage unhealthy habits, especially among younger audiences. I believe advertisements should be more responsible and transparent about the products they promote, especially when it comes to health-related items.
An advertisement that I don't like is the one promoting the insecticide product "Bug Kill." This ad is highly aggressive and sensational, using fear-based tactics to market the product.
The advertisement is about an insecticide spray called "Bug Kill" that claims to eliminate all types of household pests instantly. It features dramatic scenarios with exaggerated infestations, showing bugs swarming over homes and families in distress until "Bug Kill" is used to restore peace.
I first saw this advertisement about a month ago. It has since appeared frequently on television and various online platforms.
I initially encountered the ad on television during a prime-time show. Later, I noticed it popping up as a sponsored video on YouTube and on social media feeds.
After seeing the advertisement, I felt quite disturbed and irritated. The overly dramatic and fear-inducing approach seemed manipulative, playing on people's anxieties about pests to drive sales. Additionally, the ad failed to mention important safety information regarding the use of chemical insecticides, which is crucial for consumer awareness. The overall tone and message of the advertisement were off-putting and made me question the ethical considerations behind such marketing strategies.
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1. Why don't you like this advertisement?
I find the "Bug Kill" advertisement distasteful because it uses fear-based tactics to manipulate consumers. It exaggerates pest problems and fails to provide important safety information about the product.
2. Do you think advertisements should be more regulated?
Yes, I believe advertisements should be more regulated to ensure they are honest, ethical, and not misleading. This includes providing necessary safety information and avoiding fear-based marketing.
3. What impact do you think misleading advertisements have on consumers?
Misleading advertisements can create unnecessary fear or false expectations, leading consumers to make poor purchasing decisions. They can also result in financial loss and undermine trust in brands and products.
4. How do you think companies can improve their advertising strategies?
Companies can improve their advertising by focusing on truthful, informative, and ethical content. Highlighting product benefits without exaggeration and providing clear, honest information can build consumer trust and loyalty.
5. Can you recall an advertisement that you found particularly effective? Why was it effective?
An effective advertisement I recall is the Dove "Real Beauty" campaign. It was effective because it focused on genuine self-esteem issues, used real people instead of models, and promoted a positive message about self-acceptance and natural beauty.
6. How important is it for advertisements to be culturally sensitive?
It's crucial for advertisements to be culturally sensitive as it shows respect for diverse audiences. Insensitive ads can offend and alienate potential customers, damaging the brand's reputation and sales.
7. Do you think children are more susceptible to advertisements? Why?
Yes, children are more susceptible to advertisements because they lack the critical thinking skills to understand persuasive intent. Advertisements targeting children should be carefully regulated to protect them from exploitation and misinformation.
8. How do you usually react to advertisements you don’t like?
When I encounter advertisements I don't like, I tend to ignore them or switch channels. If they are particularly misleading or offensive, I might even report them or avoid the brand altogether.
9. What role does social media play in modern advertising?
Social media plays a significant role in modern advertising by providing platforms for targeted ads, influencer partnerships, and user-generated content. It allows brands to engage with consumers more interactively and personally.
10. Do you think advertisements influence people's purchasing decisions?
Yes, advertisements significantly influence purchasing decisions by creating awareness, shaping perceptions, and generating interest in products. Effective ads can drive consumer behavior and preferences.
In conclusion, this article delves into the IELTS speaking cue card topic, "Describe An Advertisement That You Don't Like." It includes model responses and potential follow-up questions to guide you. By incorporating your own expressions and insights during the discussion, you can significantly enhance your band scores in the examination.